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Branding Strategy
website strategy
If you're talking to everyone, you're talking to no one. Let's get clear on WHO you best serve, and how to communicate those benefits (over the features) of working with you.
Blogging & Internal Linking, Keyword Research, Heading Tags, uploading your sitemap to google, etc.
You may think you're speaking to your audience, but having a second set of eyes who is outside of your organization can be insightful to position your audience as the hero of the story.